India celebrated 60 years of independence on 15 August. A week later, Ferrari also celebrated its 60th year. To commemorate this event, Vertu launched its Ascent Ferrari 1947 Limited Edition at an event in Mumbai. Vertu worked closely with Ferrari's design team to develop this exclusive limited edition phone. Only 1947 handsets in this series will be manufactured.
The collection was launched by director Karan Johar and Ranjit Wijedasa, the regional sales and operations director of Vertu South East Asia Pacific. This was followed by an auction of the 60th handset out of the 1947 pieces created. "The handset was brought in to India this year especially to celebrate the diamond anniversary of India and the Ferrari," said Johar.
The proceeds from the auction were to be donated to the Bai Jerbai Wadia Hospital for Children in Parel, Mumbai.
The cost of the Vertu Ascent Ferrari 1947 Limited Edition is Rs. 3.89 lakhs and the highest bidder for the auction was socialite Sunny Diwan of the Dheeraj Group. Diwan is now the first person in India to own the Vertu Ascent Ferrari 1947 Limited Edition for which he paid a whopping Rs. 13.5 lakhs. The other bidders included Bollywood actor Jackie Shroff and Sanjay Ghadvi, director of the Dhoom series.
When asked about the lack of a camera in this phone Ranjit Wijedasa said, "The Vertu Ascent Ferrari 1947 Limited Edition handset is a luxury product and is meant for those people who are clicked. Thus, it does not have a camera."
The handset features 4 hours of talk time, with up to 270 hours standby, Bluetooth support, large memory capacity that can store up to 1,000 contacts, 900 calendar notes and 100 SMS. It also features a high-resolution sapphire crystal screen, stainless steel keys and jeweled bearings.
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