Samsung Throws 3 More Phones For SEA In The Market

Samsung Electronics has unveiled three new mobile phones - SGH-E950, SGH-E840 and SGH-J600 - targeted at Southeast Asian consumers.




One of the common features available in all three phones is the Touch Sensitive Keypad. Unlike ordinary keypads, Touch Sensitive Keys respond to just a light sweep of the fingers, and the back-lit keys automatically illuminate in blue when you slide up the phone.

The SGH-E950 is equipped with an enhanced touch-panel input method and the phone's icons change with the function displayed in the main screen to maximize ease of use. It also adopts newly-developed graphical user interface along with multimedia features, 3.2-megapixel camera and email and internet access.

The SGH-E840 slider phone has a thin frame of 10.6mm and a mirror display. Hidden beneath the slider is an encased touch keypad. It also features the latest NF v3.4 internet browser - an embedded Web micro browser specifically made for handset use. It displays Web pages on a vertical, scrollable screen, letting users zoom in and out from 25% - 100%.

The SGH-E840 is available in Ice Silver, Candy Pink, Topaz Gold and Noble Blue.

The SGH-J600 features a 1.3 Megapixel, 4x digital zoom camera, a multi-format music player - MP3, AAC, AAC+ and e-AAC+, and an external memory slot (MicroSD). The phone is available in Dark Gray, Purple Blue, Cool Silver and Coral Pink.

The E950 will be available in Southeast Asia from July, while E840 and J600 have been launched this month in select Southeast Asian markets.

"Integrating beauty and technology in a mobile phone is something Samsung has always prided itself on. I believe that our latest portfolio of fashion phones - the SGH-E950, E840 and J600 - presents our users a selection of mobile phones which truly epitomises the phrase 'beautiful technology'. I am confident that with their striking designs, ease of use and uncompromised performance and functions, Samsung’s latest fashion phones will appeal widely to our Southeast Asian customers," said Geesung Choi, President of Samsung’s Telecommunications Network Business.